The unit is on the ground floor, gets the afternoon sun, and faces the development's tennis court.
Case study
Highgate: selling a ground-floor unit with afternoon sun and a tennis-court facing
A 3-bedroom on the ground floor, with afternoon sun, facing the development's tennis court. I positioned it for buyers who prefer ground-floor living, and used recent nearby transactions to anchor expectations.
- Published
- 5 Oct 2026
- Reading time
- 1 min
- Property
- 3-bedroom freehold condominium, 1,346 sq ft, District 21
Filed underCondo resale
Key takeaways
- The unit is on the ground floor, gets the afternoon sun and faces the tennis court.
- It was positioned for buyers who prefer ground-floor living, with expectations anchored to recent nearby transactions.
- The unit was sold.
The property
A 3-bedroom freehold condominium of 1,346 sq ft at Highgate, on Toh Tuck Road in District 21. I acted for the seller.
What the client wanted
To cash out of an investment property, for retirement.
The challenge
James's view
My assessment
My view was that these three things would rule the unit out for some buyers, whatever was said about them. The work was to find the buyers for whom they were acceptable, and to keep expectations tied to recent transactions.
The strategy
I positioned the unit for buyers who prefer ground-floor living, such as families with young children or elderly parents who want to avoid lifts and stairs. I used recent nearby transactions to anchor expectations.
The result
The unit was sold within a reasonable timeframe at a price above seller’s expectations.
James's view
Why I think it worked
A ground-floor unit is not for everyone, but the buyers who want one are looking for exactly that. The campaign went to them, with expectations tied to what had recently sold nearby.
What others can take from this
- A ground-floor position, afternoon sun or a facing narrows the pool of buyers. Work out who is still in it.
- Position the home around what its likely buyers care about.
- Anchor expectations to recent nearby transactions.
The sold home
SoldCondoCase study available
Highgate: 3-bedroom freehold condominium sold
Highgate · 3-bedroom · 1,346 sq ft
A 3-bedroom freehold condominium of 1,346 sq ft at Highgate, in District 21, has been sold.
- Seller's 3X Advantage™
View sold story
Every property and owner is different. This outcome depended on the conditions described and should not be read as a guaranteed result for another sale or purchase. Details are anonymised unless the client gave written consent.
General information only, not financial, legal or tax advice. Figures reflect the data period shown and may since have changed; your own circumstances will differ. Full disclaimer.
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