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James Wong Homes

James Wong · Singapore property analysis

Singapore Property Decisions, Analysed.

Market data is only useful when it helps you decide what to do next. JamesWongHomes turns Singapore property data, estate fundamentals and transaction context into practical decision guidance.

James Wong

Property research

Research a Property

Look up the records for one development, one town, one street or one block. Official records, set out plainly. Not a valuation.

Latest research

All insights

Latest Singapore Property Analysis

Also in Learn: Guides · Videos

Explore Singapore

Explore Singapore by Town and District

A page for each place: dated figures with their sources, supply context and the trade-offs that matter when comparing one with another.

HDB

HDB estates

Resale prices by flat type and lease, the flats that make up each town, and supply.

Private property

Private districts

Resale prices by tenure, lease era and size, and developers' sales, by postal district.

Strategy in practice

All case studies

Case Studies: Strategy in Practice

How real sales were planned: the constraints, the evidence, the strategy and the outcome.

Case study

Westcove Condo: selling a large older-layout unit on space, not on price per square foot

2-bedroom condominium, 1,173 sq ft, District 5

  1. Step 1: Challenge

    Large units with an older layout can attract a narrower pool of buyers, and buyers may compare them with newer but smaller options.

  2. Step 2: Strategy

    I highlighted the usable space, the fact that the unit works for a full household, and the total price. I did not compete purely on price per square foot.

  3. Step 3: Result

    The unit marketed by another agent for 3 months and couldn’t sell it. Eventually we took over the listing and it was sold within 3 weeks of marketing and above seller’s price expectations.

Case study

The Blossomvale: selling a low-floor unit facing the main road

3-bedroom condominium with private lift, 1,572 sq ft, District 21

  1. Step 1: Challenge

    The unit is on a low floor and faces the main road, which brings a lot of noise and dust.

  2. Step 2: Strategy

    I positioned the unit on what it offers: 1,572 sq ft, a private lift and a 999-year lease, for buyers who put space and tenure ahead of the facing.

  3. Step 3: Result

    The unit was sold above seller’s price expectations.

Case study

Sol Acres: making one unit stand out in a large development

1-bedroom executive condominium, 495 sq ft, Sol Acres

  1. Step 1: Challenge

    Sol Acres is a large development, and there were multiple competing listings in it. This unit had to be differentiated from them.

  2. Step 2: Strategy

    I focused the presentation on the reasons to buy this particular unit.

  3. Step 3: Result

    The unit was sold above the seller's expectation, to a buyer who valued the privacy that comes with the view.

Homes

Homes James Is Marketing and Has Sold

All homes for sale

How James analyses property

How the research is built

A Structured Way to Think About Property

Every recommendation is tested against the same questions, in the same order.

  1. 01

    Risk

    What could go wrong, and can you absorb it?

  2. 02

    Demand

    Who buys or rents this, and why?

  3. 03

    Supply

    What competes with it now and later?

  4. 04

    Timing

    Does the sequence and timing work for you?

  5. 05

    Exit

    How and to whom will you eventually sell?

James Wong

About

About James Wong

James works through property decisions the way a researcher would: start from the source data, model the numbers, test the scenarios, then decide.

  • 18 years in Singapore real estate
  • B.Acc (Hons), Second Class Upper, Nanyang Technological University
  • Former external auditor, Big Four accounting firm
  • Former sell-side research analyst, local stockbroking firm

Senior Associate Division Director, PropNex Realty Pte Ltd · CEA Reg. No. R007728G

Planning your next move?

Planning a move and want the numbers mapped out?

Tell James what you are weighing up: selling, buying, upgrading or holding. He will come back with the questions and numbers that matter for your situation.

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