The unit is on a low floor and faces the main road, which brings a lot of noise and dust.
Case study
The Blossomvale: selling a low-floor unit facing the main road
A 3-bedroom on a low floor, facing a main road with a lot of noise and dust. I positioned it on its size, its private lift and its 999-year lease, and used recent nearby transactions to anchor expectations.
- Published
- 5 Oct 2026
- Reading time
- 1 min
- Property
- 3-bedroom condominium with private lift, 1,572 sq ft, District 21
Filed underCondo resale
Key takeaways
- The unit is on a low floor and faces a main road with a lot of noise and dust.
- It was positioned on its 1,572 sq ft, private lift and 999-year lease, with expectations anchored to recent nearby transactions.
- The unit was sold.
The property
A 3-bedroom condominium of 1,572 sq ft with a private lift, at The Blossomvale in District 21, a 999-year leasehold development. I acted for the seller.
What the client wanted
To cash out of an investment property, for retirement.
The challenge
James's view
My assessment
The noise and dust were there for every viewer to notice. My view was that the campaign had to be clear about who this unit was for, and that the conversation about price should rest on recent transactions nearby.
The strategy
I positioned the unit on what it offers: 1,572 sq ft, a private lift and a 999-year lease, for buyers who put space and tenure ahead of the facing. I used recent nearby transactions to anchor expectations.
The result
The unit was sold above seller’s price expectations.
James's view
Why I think it worked
Buyers who needed the space and valued the tenure could weigh the road against what they were getting. The campaign did not try to argue the road away.
What others can take from this
- Road noise and a low floor are apparent at the first viewing. Plan the campaign with that in mind.
- Be clear about who the home is for.
- Use recent nearby transactions to anchor expectations.
The sold home
SoldCondoCase study available
The Blossomvale: 3-bedroom with private lift sold
The Blossomvale · 3-bedroom · 1,572 sq ft
A 3-bedroom condominium of 1,572 sq ft with a private lift at The Blossomvale, a 999-year leasehold development, has been sold.
- Seller's 3X Advantage™
View sold story
Every property and owner is different. This outcome depended on the conditions described and should not be read as a guaranteed result for another sale or purchase. Details are anonymised unless the client gave written consent.
General information only, not financial, legal or tax advice. Figures reflect the data period shown and may since have changed; your own circumstances will differ. Full disclaimer.
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