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Media Circle's hidden-gem case: why Greater one-north deserves a second look

An established work district, a developing residential neighbourhood and changing land benchmarks give Media Circle a distinctive buying case.

Aerial photograph of the Wessex Estate: black-and-white houses with red roofs among mature trees, with one-north's office and research buildings and public housing blocks behind.
The Wessex Estate, photographed for the developer's e-brochure. · Image: Media Circle Development Pte Ltd (Bloomsbury Residences e-brochure, via PropNex Project Suite)

Why might Media Circle be worth a second look?

Media Circle lets a buyer live inside an established part of Singapore's economy while its residential neighbourhood is still taking shape. JTC counts over 400 companies and more than 50,000 knowledge workers in one-north; URA plans more homes, walking and cycling links and community spaces in Greater one-north. Later land awards, such as Dover Drive at about $1,556 psf ppr, give a new comparison point. Rail beyond today's network is only being studied.

Key takeaways

  • The employment anchor already exists: over 400 companies and more than 50,000 knowledge workers (JTC).
  • URA's Greater one-north plan adds housing in Mediapolis and Dover-Medway, with better walking and cycling links and community spaces.
  • Kampong AI (target 2028) and the Queensway Node (target 2027) are concrete projects to follow; the node is not a train station.
  • A new rail corridor is only being studied: no station is confirmed at either development.
  • Media Circle Parcel B is on the Reserve List: more supply could come, not yet awarded.

Data snapshot

Official figureone-north today
50,000+
knowledge workers in over 400 companies (JTC)
Official figureKampong AI
2028
JTC's target: up to 70 companies, 200+ accommodation units
Official figureQueensway Node
by 2027
URA's implementation target; a community node
CalculatedDover Drive land
about $1,556 psf ppr
Awarded 31 Mar 2026
Greater one-north: what exists, what is planned, what is only studied
one-north employment cluster (JTC)Exists: over 400 companies, over 50,000 knowledge workersNot a count of tenants or buyers
Greater one-north plan (URA Master Plan 2025)Planning direction: new homes in Mediapolis and Dover-Medway, walking and cycling linksNo schedule or price effect
Kampong AI at LaunchPad (JTC)Target 2028: up to 70 companies, over 200 accommodation unitsNot a delivery promise; its 200+ accommodation units also add supply
Queensway Node (URA)Community node, implementation targeted by 2027Not a train station
Media Circle Parcel B (URA)On the Reserve ListNot awarded, not launched
Potential Tengah / Seletar Tengah rail corridor (LTA)Being studied; engineering feasibility tender, May 2026No station confirmed at either project

Source: Master Plan 2025: Greater one-north (Urban Redevelopment Authority), Read 22 Oct 2026. Extracted 22 Oct 2026.

Evidence

What the data shows

The employment anchor is already here

One-north has an existing concentration of companies, research organisations and educational institutions. A household choosing this area can assess a real workplace location rather than depend entirely on future job creation.

That gives the neighbourhood a specific audience. People with established work, learning or family commitments nearby have a reason to investigate the homes. For an owner-occupier, the first benefit may be a more convenient routine. For an investor, the same ecosystem helps define a tenant audience to research; it does not replace checking actual rental evidence.

Greater one-north is becoming more residential

URA's Greater one-north plan identifies new housing in Mediapolis and Dover-Medway, alongside better walking and cycling connections, recreational spaces and community activity. Its Mediapolis narrative also recognises the appeal of Wessex, one-north Park and the Rail Corridor.

For a buyer, the opportunity is to assess an address during that transition. A larger residential population can support everyday services and a more active neighbourhood. Over time, the area's identity could become easier for the wider home-buying market to understand.

That possibility belongs in the buying discussion alongside the cost of living through change. Construction, future buildings and additional homes will affect different stacks and households differently. The site plan and surrounding planning map should therefore be part of the viewing.

There are identifiable projects behind the broader story

JTC's March 2026 announcement targets completion of Kampong AI in 2028, with space for up to 70 companies and more than 200 accommodation units. It adds a specific work-and-living initiative to the wider district. The accommodation component also forms part of the future housing supply.

URA's Queensway Node proposal targets implementation by 2027. It supports the recreational and community side of the location; it is a community node rather than a train station.

These projects give buyers concrete items to follow. Their value to a particular household will depend on what is delivered, when it opens and how it connects to the home.

Keep the transport story on the right timescale

LTA has announced studies for potential rail corridors, and a 2026 tender concerns engineering feasibility work for the proposed Seletar Tengah Line. The evidence reviewed does not establish a station at either development or a new rail connection ready when residents move in.

The buying case should work with the transport available for your move-in plans. A later network improvement can be an additional benefit once its route and delivery become clearer. It should not be carrying the whole purchase decision.

Later land awards give the area a new comparison point

Dover Drive's March 2026 award introduced a higher land rate within the wider one-north story, about $1,556 psf ppr. How each Media Circle site compares is set out in Hudson's entry-price analysis and Bloomsbury's.

The useful question is whether a home available today offers enough value against the alternatives you might wait for. A later development could offer a location or product you prefer. Equally, waiting means giving up today's particular choice of home without yet knowing the later asking price.

Supply to watch

Additional supply needs watching. Media Circle Parcel B is a separate Reserve List site; a Reserve List entry is not a confirmed launch or an awarded construction programme.

Analysis · opinion

James's interpretation

What would make the hidden-gem case convincing for me is three things together: a household with a reason to use this location, a home with a layout and outlook it would happily keep, and a purchase price that makes sense against actual alternatives. The larger precinct story strengthens that combination.

Media Circle warrants attention because its work, lifestyle and residential-growth stories overlap. Hudson and Bloomsbury offer different ways to take part in that setting. The strongest choice will be the particular home whose price and usefulness still make sense if the neighbourhood takes longer to mature than hoped.

What it may mean for buyers

Start with the area itself: living at Media Circle. Then the two projects: why Hudson and why Bloomsbury.

Limitations

Planning intentions are not schedules: what is delivered, when and how it connects to the homes is for the agencies to confirm. A land rate is not a selling price. 'Hidden gem' is an editorial view of overlooked strengths, not a valuation claim.

Methodology

Agency pages and releases read on 22 October 2026, each as the agency states it. The Dover Drive land rate is URA's award price divided by the maximum permitted gross floor area, converted to square feet.

psf ppr
Land price per square foot of permitted gross floor area (per plot ratio): what the developer paid for the land divided by the floor area it may build. It is a different measure from an apartment's selling price per square foot.
Reserve List
URA sites released for tender only if a developer applies with an acceptable minimum price, or if the Government decides to; a listing is not a confirmed launch.

How all research on this site is built

Sources

  1. 1.
    one-north

    JTC Corporation · Period: Read 22 Oct 2026 · Extracted 22 Oct 2026

    Over 400 leading companies and over 50,000 knowledge workers; the estate's institutions and shuttle services.

  2. 2.
    Master Plan 2025: Greater one-north

    Urban Redevelopment Authority · Period: Updated 29 Jul 2026; read 22 Oct 2026 · Extracted 22 Oct 2026

    New housing in Mediapolis and Dover-Medway; walking and cycling links; Wessex, one-north Park and the Rail Corridor.

  3. 3.
    JTC unveils refreshed masterplan for LaunchPad (2 March 2026)

    JTC Corporation · Period: Released 2 Mar 2026 · Extracted 22 Oct 2026

    Kampong AI targeted for 2028; up to 70 companies; over 200 accommodation units.

  4. 4.
    Master Plan 2025: Queensway Node

    Urban Redevelopment Authority · Period: Read 22 Oct 2026 · Extracted 22 Oct 2026

    Community node; implementation targeted by 2027.

  5. 5.
    Expanding our rail network and strengthening rail reliability (5 March 2025)

    Land Transport Authority · Period: Released 5 Mar 2025 · Extracted 22 Oct 2026

    Studies of potential rail corridors, including the Tengah corridor.

  6. 6.
    LTA tender: engineering feasibility study for the proposed Seletar Tengah Line (4 May 2026)

    Land Transport Authority, on GeBIZ · Period: Published 4 May 2026 · Extracted 22 Oct 2026

    Engineering feasibility study for the proposed Seletar Tengah Line.

  7. 7.
    Award of tender for the URA sale site at Dover Drive (31 March 2026)

    Urban Redevelopment Authority · Period: Released 31 Mar 2026 · Extracted 22 Oct 2026

    $951,000,999; maximum GFA 56,773 sq m; residential with commercial at the first storey.

  8. 8.
    Current URA Government Land Sales sites

    Urban Redevelopment Authority · Period: Updated 15 Oct 2026; read 22 Oct 2026 · Extracted 22 Oct 2026

    Media Circle Parcel B on the Reserve List.

General information only, not financial, legal or tax advice. Figures reflect the data period shown and may since have changed; your own circumstances will differ. Full disclaimer.

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