Decision guide · Buying
Bloomsbury Residences: the case for a larger family home beside Wessex
A larger site, lower plot ratio and private-lift family layouts put the estate experience at the centre of Bloomsbury's appeal.
- Published
- 22 Oct 2026
- Last fact-checked
- 22 Oct 2026
- Reading time
- 5 min
- Next review
- 22 Dec 2026
Filed underDistrict 5New launch
Quick answer
Bloomsbury Residences has 358 homes in three towers on Media Circle, on a 99-year lease from May 2024, with vacant possession expected on 7 February 2029. Its site is about 39% larger than Hudson's, at a plot ratio of about 2.9 against 3.7. On 22 Oct 2026 the developer's list showed a 1,421 sq ft four-bedroom suite at $3,597,000 (about $2,531 psf).
The options at a glance
Option 1
The four-bedroom suite
1,421 sq ft with a private lift, a flexi area and wet and dry kitchens.
Option 2
A penthouse
Compare floor, configuration, privacy and usable space: the label alone is not the product.
Option 3
Hudson's family homes
A different site and plan at a similar budget: compare the two side by side.
Key takeaways
- Site: 10,632.1 sq m against Hudson's 7,629.7 sq m, roughly 39% more land, at a plot ratio of about 2.9 against 3.7 (URA's awards).
- Dated example (22 Oct 2026): four-bedroom suite + flexi, 1,421 sq ft, $3,597,000, about $2,531 psf.
- Land: about $1,191 psf ppr (February 2024); the later Dover Drive site about $1,556, roughly 31% higher.
- Expected vacant possession 7 February 2029 (brochure and developer website); the TOP estimate shown to agents in PropNex's Project Suite is November 2028. They are different milestones.
This guide is for
- Families who want more space and privacy while staying close to one-north
- Upgraders who can use a private-lift family layout well
- Buyers who like the Wessex setting
It is not for
- Buyers whose priority is the smallest home at the lowest price
- Households that need two car park lots without written confirmation
What you need to decide
- The rooms you use in your current home, and what needs closed storage
- Whether anyone works from home, and where
- Car parking needs
- Your sale, tenancy-end or move date against early 2029
Step by step
- 1
The site itself is part of the proposition
What does a larger site give a family?
The original GLS award records a site of 10,632.1 sq m and permitted gross floor area of 30,834 sq m. That equates to a plot ratio of about 2.9. Hudson's corresponding site is 7,629.7 sq m at approximately 3.7.
Bloomsbury therefore has roughly 39% more land, with a lower ratio of permitted building floor area to site area. For a family assessing the estate environment, that difference is worth exploring through the site plan and a viewing.
A lower plot ratio does not decide the quality of every apartment. Tower placement, the landscape deck, circulation and neighbouring buildings all matter. It gives buyers a substantive reason to compare the two developments' physical settings.
Bloomsbury Residences site plan, from the developer's e-brochure. Tap to open full size. · Image: Media Circle Development Pte Ltd (Bloomsbury Residences e-brochure, via PropNex Project Suite) Select the picture to open it full size. - 2
Make the four-bedroom suite the centre of the viewing
Does the layout solve problems you have today?
One example on the developer's price list read on 22 Oct 2026 was a 1,421 sq ft D3 four-bedroom suite-plus-flexi home at $3,597,000, approximately $2,531 psf. The current price must be reconfirmed.
The D3 plan includes a private-lift arrival, four bedrooms, a flexi area, wet and dry kitchens, and service spaces. The viewing should show how those elements serve family life: arriving with groceries, cooking while others use the living area, accommodating work and giving each person appropriate private space.
For an upgrading household, compare the plan with the rooms you use in your current home. Where would the dining table go? What needs closed storage? Does the flexi area provide enough separation for the work you do? A larger home becomes valuable when its additional space solves identifiable problems.
Four-bedroom suite + flexi, type D3, 132 sq m (1,421 sq ft), from the developer's e-brochure. Not to scale. · Image: Media Circle Development Pte Ltd (Bloomsbury Residences e-brochure, via PropNex Project Suite) Select the picture to open it full size. - 3
The Wessex setting needs to be shown stack by stack
Which way does the home you want face?
The brochure places Bloomsbury in the Media Circle setting beside Wessex's heritage landscape. This gives the development a recognisable location story for buyers who want a different visual character from a dense urban street.
Ask to see the direction and level of the exact apartment being considered. Check the surrounding plan as well as today's view. A home with the outlook you prefer may justify a different decision from another home in the same project.
- 4
Evaluate penthouses by their plan
What does the premium buy?
The same day's list also showed a 1,345 sq ft four-bedroom penthouse at $3,605,000. Its quoted area is smaller than the D3 suite's 1,421 sq ft, despite the penthouse label. The other penthouse types vary again in area and price.
A buyer should compare what the premium purchases: floor position, configuration, privacy, usable space and outlook. If a regular family suite works better for your routine, the label on another home should not override that fit.
- 5
An earlier land-cost base adds context
How does the land compare with what came later?
Bloomsbury's land was awarded at approximately $1,191 psf ppr in February 2024. The later Dover Drive site was awarded at approximately $1,556 psf ppr, about 31% higher. This gives buyers a useful local cost comparison when considering today's homes against future choices.
For Bloomsbury, that comparison works best alongside the family-home and site story. A household is buying a particular residence, and should assess its total price against other homes it would genuinely consider.
The land against Dover Drive and newer awards, and against the price of the family home itself: Bloomsbury's entry price and land cost.
What the land cost: Bloomsbury, Hudson and Dover Drive
URA award price per sq ft of permitted floor area
Land price per square foot of maximum permitted gross floor area (psf ppr), from URA's award price and GFA · $ psf ppr · Awards Feb 2024 to Mar 2026
- Hudson Place (Media Circle Parcel A), Mar 2025$1,037 psf ppr
- Bloomsbury (Media Circle), Feb 2024$1,191 psf ppr
- Dover Drive (Greater one-north), Mar 2026$1,556 psf ppr
Land rates, $ psf ppr: Hudson Place (Media Circle Parcel A) (Mar 2025), 1,037; Bloomsbury (Media Circle) (Feb 2024), 1,191; Dover Drive (Greater one-north) (Mar 2026), 1,556.
Source: Award of tender for the URA sale site at Media Circle (Parcel A) (13 March 2025) (Urban Redevelopment Authority), URA award releases, Feb 2024 to Mar 2026. Extracted 22 Oct 2026.
Calculated: URA's award price divided by the maximum permitted gross floor area, converted at 10.7639 sq ft per sq m, rounded. Base GFA, no bonus area. Where a site has commercial floor area, the rate is blended across the whole site. A land rate is a cost to the developer, not a selling price, and it does not set what a home will sell for.
Show the data as a table
What the land cost: Bloomsbury, Hudson and Dover Drive: data table Category Land rate, $ psf ppr Hudson Place (Media Circle Parcel A), Mar 2025 $1,037 psf ppr Bloomsbury (Media Circle), Feb 2024 $1,191 psf ppr Dover Drive (Greater one-north), Mar 2026 $1,556 psf ppr - 6
Include the ownership practicalities
Monthly costs, parking and the date you can move in
The developer's sales kit proposes monthly contributions of $520 to $570 for the D3 and PH1 types. It also shows substantially fewer residential car park lots than homes. Ask for the current fee estimate and parking policy early, especially if your household runs more than one car.
The brochure and developer website give expected vacant possession as 7 February 2029. The TOP estimate shown to agents in PropNex's Project Suite is earlier, November 2028; TOP and vacant possession are different milestones. Use the correct one and obtain the latest developer confirmation before planning a sale, a tenancy end or a move.
Then put Bloomsbury beside Hudson Place Residences, whose family suite is priced in Hudson's entry-price analysis. The project facts are kept on the Bloomsbury Residences page on propertyelitesclique.com.
Common mistakes
- Choosing a penthouse for the label when a regular suite fits the routine better
- Planning a move or sale around the TOP estimate instead of the vacant possession date
- Assuming every home comes with a car park lot
Analysis · opinion
James's practical view
Bloomsbury is particularly worth considering when a family values the larger site, likes the Wessex context and can use a private-lift family layout well. The purchase case should be strongest in the home itself, with the earlier land-cost base supporting the comparison.
I'd start with a shortlist of actual suites and penthouses, then compare them with Hudson's family options. That shows what the extra purchase price buys you, and whether it matters to your household.
Questions to ask your bank, lawyer or agent
- 1.The developer's sales team: what is today's written price for the exact unit and facing?
- 2.The developer's sales team: how are car park lots allocated, and is there a second-car policy?
- 3.James: D3 suite or penthouse: which suits the next stage of our family?
Seen in practice
Case studies and videos where this decision came up.
Case study
635B Senja Road to Copen Grand: buying an EC while still living in the HDB flat
Step 1: Challenge
So the sale had to meet the bridging loan's timeline, while the family still needed somewhere to live until Copen Grand was ready.
Step 2: Strategy
The bridging loan's timeline set when the flat had to be sold.
Step 3: Result
The flat was sold for S$642,000.
Read the case study
Case study
Westcove Condo: selling a large older-layout unit on space, not on price per square foot
Step 1: Challenge
Large units with an older layout can attract a narrower pool of buyers, and buyers may compare them with newer but smaller options.
Step 2: Strategy
I highlighted the usable space, the fact that the unit works for a full household, and the total price. I did not compete purely on price per square foot.
Step 3: Result
The unit marketed by another agent for 3 months and couldn’t sell it. Eventually we took over the listing and it was sold within 3 weeks of marketing and above seller’s price expectations.
Read the case study
Case study
The Blossomvale: selling a low-floor unit facing the main road
Step 1: Challenge
The unit is on a low floor and faces the main road, which brings a lot of noise and dust.
Step 2: Strategy
I positioned the unit on what it offers: 1,572 sq ft, a private lift and a 999-year lease, for buyers who put space and tenure ahead of the facing.
Step 3: Result
The unit was sold above seller’s price expectations.
Read the case study
Case study
Sol Acres: making one unit stand out in a large development
Step 1: Challenge
Sol Acres is a large development, and there were multiple competing listings in it. This unit had to be differentiated from them.
Step 2: Strategy
I focused the presentation on the reasons to buy this particular unit.
Step 3: Result
The unit was sold above the seller's expectation, to a buyer who valued the privacy that comes with the view.
Read the case study
Frequently asked questions
When is Bloomsbury Residences expected to complete?
The brochure and the developer's website give expected vacant possession as 7 February 2029. The TOP estimate shown to agents in PropNex's Project Suite is November 2028; they are different milestones, so confirm the latest with the developer.
How big is Bloomsbury's site compared with Hudson's?
10,632.1 sq m against 7,629.7 sq m in URA's awards, roughly 39% more land, at a plot ratio of about 2.9 against 3.7.
What is Bloomsbury's starting price?
Ask for a current written price for the type you want. This page gives dated examples only.
Limitations
Dated examples from the developer's price list as read on 22 Oct 2026: prices change and each is a different home; reconfirm before relying on one. Car park and monthly-contribution figures are the developer's estimates from its sales kit and may change.
Sources
- 1.Bloomsbury Residences e-brochure
Media Circle Development Pte Ltd · Period: Read 22 Oct 2026 · Extracted 22 Oct 2026
358 homes in three towers on Media Circle; 99 years from 7 May 2024; expected vacant possession 7 February 2029; facilities; floor plans (D3, penthouses).
- 2.Bloomsbury Residences, the developer's website
Media Circle Development Pte Ltd · Period: Read 22 Oct 2026 · Extracted 22 Oct 2026
Legal footer: 99 years from 7 May 2024; expected vacant possession 7 February 2029.
- 3.Bloomsbury Residences: the developer's price list as shown to agents
PropNex Project Suite · Period: Read 22 Oct 2026 · Extracted 22 Oct 2026
The developer's displayed prices for the types and sizes quoted; Project Suite's TOP estimate (November 2028). Prices change and availability is not stated here.
- 4.Bloomsbury Residences sales kit for agents (v6.0)
Media Circle Development Pte Ltd, via PropNex Project Suite · Period: Read 22 Oct 2026 · Extracted 22 Oct 2026
Fact sheet: car park lots; proposed monthly contributions ($520 to $570 for the D3 and PH1 types).
- 5.Award of tender for the URA sale site at Media Circle (8 February 2024)
Urban Redevelopment Authority · Period: Released 8 Feb 2024 · Extracted 22 Oct 2026
$395,288,889; site area 10,632.1 sq m; maximum GFA 30,834 sq m ($12,819.90 per sq m of GFA).
- 6.Award of tender for the URA sale site at Media Circle (Parcel A) (13 March 2025)
Urban Redevelopment Authority · Period: Released 13 Mar 2025 · Extracted 22 Oct 2026
$315,000,000; site area 7,629.7 sq m; maximum GFA 28,230 sq m; 99 years.
- 7.Award of tender for the URA sale site at Dover Drive (31 March 2026)
Urban Redevelopment Authority · Period: Released 31 Mar 2026 · Extracted 22 Oct 2026
$951,000,999; maximum GFA 56,773 sq m; residential with commercial at the first storey.
Wong Say Tian (James) · CEA Reg. No. R007728G · +65 9696 9567 · PropNex Realty Pte Ltd · Licence No. L3008022J
General information only, not financial, legal or tax advice. Figures reflect the data period shown and may since have changed; your own circumstances will differ. Full disclaimer.
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New launch · District 5
Bloomsbury Residences' entry price: its 2024 land against later awards
How a launch price is built: the land cost is the base; construction, marketing and other costs go on top, then the developer's margin.
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