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James Wong Homes

Case study

Sol Acres: making one unit stand out in a large development

A 1-bedroom in a large executive condominium development, with other units in the same project on the market. The competition was not another project. It was another unit in the same one.

Published
5 Oct 2026
Reading time
1 min
Property
1-bedroom executive condominium, 495 sq ft, Sol Acres

Filed underCondo resale

Key takeaways

  • A 1-bedroom in a large development with multiple competing listings.
  • The presentation focused on what was specific to the unit: a high floor and an unblocked view to the north, with no block opposite.
  • It sold above the seller's expectation, to a buyer who valued the privacy that comes with the view.

The property

A 1-bedroom executive condominium unit of 495 sq ft at Sol Acres. I acted for the seller.

What the client wanted

To secure a buyer and conclude the sale smoothly, in order to move to a bigger unit for family planning.

The challenge

Sol Acres is a large development, and there were multiple competing listings in it. This unit had to be differentiated from them.

James's view

My assessment

My view was that there were too many similar units for sale and competing on pricing wasn’t going to benefit the seller.

The strategy

I focused the presentation on the reasons to buy this particular unit. This unit is on a high floor with an unblocked view to the north, so it does not look into another block as compared to the other units for sale.

The result

The unit was sold above the seller's expectation, to a buyer who valued the privacy that comes with the view.

James's view

Why I think it worked

In a large project, the competing product is often another unit in the same development. Differentiation at the level of the unit becomes critical.

What others can take from this

  • In a large development, find out what else is listed in the same project before you launch.
  • Give buyers reasons to choose your unit, not only the project.
  • The project name is shared by every competing listing. A high floor, an open view and privacy are not.

The sold home

Every property and owner is different. This outcome depended on the conditions described and should not be read as a guaranteed result for another sale or purchase. Details are anonymised unless the client gave written consent.

General information only, not financial, legal or tax advice. Figures reflect the data period shown and may since have changed; your own circumstances will differ. Full disclaimer.

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