Case study

180C Boon Lay Drive: a sale that had to fit the family's move

The sellers had already collected the keys to their BTO flat. The sale had to do two things: avoid a long stretch of paying for two homes, and leave a handover date the family could work with.

Published: 5 Oct 2026
Reading time: 1 min
Property: 3-room HDB flat, 68 sq m, Boon Lay Drive, Jurong West

Filed underJurong West HDB resale

Key takeaways

The sellers had collected their BTO keys and wanted to avoid carrying two mortgages.
The flat had a close-facing outlook, and the timing was strict.
The campaign focused on pricing strategy, selling the layout and a specific audience: singles and newly married couples.
It sold above the sellers' expectation, and the handover matched the timeline for their move.

The property

A 3-room Model A flat of 68 sq m with two bedrooms and two bathrooms, on a high floor at Block 180C Boon Lay Drive, Boon Lay Meadow, in Jurong West. HDB's records show the lease began in 2014. I acted for the sellers.

What the client wanted

They had just collected the keys to their new flat and wanted to sell as soon as possible, to avoid paying the mortgage on both homes. They also needed a specific handover date after the sale, so that the family was never without a place to live.

The challenge

Two things together. The flat is very close to another block and looks straight into the neighbours opposite. And the handover timing was strict.

James's view

My assessment

The issue I saw was that the asking price alone would not solve this. The sellers needed a buyer and a timeline, not only a number. My view was that the right buyer was one whose own requirements fitted the flat.

The strategy

I focused on three things: the pricing strategy, selling the layout, and a specific target audience, which was singles and newly married couples.

How it was carried out

The marketing ran on social media and was aimed specifically at singles and newly married couples.

The result

The flat was sold to a buyer whose requirements it fitted, above the sellers' expectation. The handover matched the timeline the sellers needed for their move.

James's view

Why I think it worked

The flat was put in front of the buyers it suited, singles and newly married couples, and the sale was planned around the handover date as much as the price.

What others can take from this

If you have collected the keys to your next home, the timeline is part of the decision, not only the price.
Look for the buyer whose needs fit the flat and the timing.
Be willing to respond to how buyers actually react. Do not defend the first asking price for its own sake.

The sold home

SoldHDBCase study available

180C Boon Lay Drive: 3-room flat sold

Jurong West · 3-room flat · 68 sq m

A high-floor 3-room Model A flat of 68 sq m at Block 180C Boon Lay Drive, Boon Lay Meadow, has been sold.

Seller's 3X Advantage™

View sold story

Every property and owner is different. This outcome depended on the conditions described and should not be read as a guaranteed result for another sale or purchase. Details are anonymised unless the client gave written consent.

Sources

1.
Resale flat prices
Housing & Development Board, via data.gov.sg · Period: Feb 2018 – Jun 2026 · Extracted 5 Oct 2026
Block 180C Boon Lay Drive: lease commencement year and flat model.

General information only, not financial, legal or tax advice. Figures reflect the data period shown and may since have changed; your own circumstances will differ. Full disclaimer.

HDB

Jurong West HDB resale prices by flat type and age, Q2 2026

371 three-room to executive flats were resold in Jurong West in Q2 2026: 72 three-room, 152 four-room, 121 five-room and 26 executive. None sold for $1 million or more; the highest price was $958,888.

Jurong West

Data: Apr 2026 – Jun 2026Updated 3 Oct 2026

Guide

Sell your HDB flat first, or buy the next home first?

Sell first: for ABSD, your flat counts as sold once the Option to Purchase for its sale has been exercised, so you can commit to the next home before the sale completes. You may need interim housing or an extension of stay.

Updated 3 Oct 2026

Guide

CPF accrued interest when you sell your HDB flat

The refund is the CPF principal you withdrew plus accrued interest. It goes back to your own CPF account. It is not a fee.